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4 Tips in Making Your Company Standout Against Competitors

Author: Laurie Knafo/Wednesday, December 27, 2017/Categories: SNI Companies, SNI Financial, For Employers, Industry Trends, SNI Certes, For Employers, Industry Trends, SNI Technology, Accounting Now, Staffing Now

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Remember the days of vibrant billboard advertisements and kitschy slogans on bus shelters? Twenty years ago, these tactics alone brought costumers to businesses around the world until we entered the dotcom era, eventually leading us to today’s social media generation. Now, a simple flyer on the side of the road just won’t cut it. Because we see various digital ads every minute of the day, many tend to lose interest and ignore these pop-ups. Consumers have developed a new need to see brands live and in color before committing to investing time or money into their offerings. How companies establish their brand identity is important, but how they maintain it is crucial – Here are 4 tips to make your business shine in a sea of competitors:

Know Your Product
In order to convince buyers that what you’re selling is top-notch and one-of-a-kind, you have to first believe it yourself. Knowing what your business has to offer and how it could fundamentally stand out in a crowd of challengers is key – Immerse yourself in the service and make customers aware of how it will help them. Bringing your product to the streets through experiential marketing is a great way to get up close and personal with potential clients, showing them first hand that what you are proposing is just what they need.

Build a Fan Base
A company’s current loyal customers are often their greatest assets. Word of mouth is the most organic way to attract consumers, as people are more inclined to trust their family or friends’ opinion over an advertisement. Creating this fan base allows for new prospective clienteles to learn about your product, ultimately, sharing its offerings with their personal network.

Stay Original
In a world of mass email promotions and exclusive social media campaigns, digital marking is the present – It is important for any company to produce original content and uphold a unique identity. Creating a message that resonates with your target market is the best way to increase your brand awareness, while catching and retaining your audience’s attention, making your product their go-to.

Enhance Customer Service
No one hopes for criticism, especially on something that they have devoted many hours and dollars to creating, and, often times, this feedback can be taken personally. Although it is tough to hear, customer complaints generally provide the company with very helpful information that only clients would have insight to – It is important to value these customers, as they are the future of your business, and take their reactions seriously, in order to continue improving. Consumers always remember the companies that have superior customer service and are more likely to continue using their services over organizations that have failed in this area.

Standing out against your competitors is no easy task, and will only get more difficult as technology and marketing continue to develop – Remember to take the time to efficiently identify your target market and how your offerings will help them. This is the start to any successful company, and an important tactic that will allow your business to continue flourishing!

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Laurie Knafo
Laurie Knafo

Laurie Knafo

Laurie Knafo is Regional Vice President for SNI. Her 30+ years in the recruiting business enable her to bring insightful counsel to companies and candidates looking to make the most out of their staffing relationships.

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