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4 Tips in Making Your Company Standout Against Competitors

4 Tips in Making Your Company Standout Against Competitors

Remember the days of vibrant billboard advertisements and kitschy slogans on bus shelters? Twenty years ago, these tactics alone brought costumers to businesses around the world until we entered the dotcom era, eventually leading us to today’s social media generation. Now, a simple flyer on the side of the road just won’t cut it. Because we see various digital ads every minute of the day, many tend to lose interest and ignore these pop-ups. Consumers have developed a new need to see brands live and in color before committing to investing time or money into their offerings. How companies establish their brand identity is important, but how they maintain it is crucial – Here are 4 tips to make your business shine in a sea of competitors:
Wednesday, December 27, 2017/Author: Laurie Knafo/Number of views (454)/Comments (0)/ Article rating: 4.5
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The Trend to Consider Hiring Potential Over Experience

The Trend to Consider Hiring Potential Over Experience

While the historical theme over the past few decades has been to hire the candidate with significantly more experience, statics are now showing that companies are taking far more interest in potential talent. We are entering into an era where evaluation of the prospective upside of a candidate rather than their current competency or experience is being heavily weighted in to the equation. Yes, the hiring process and onboarding for these candidates is lengthier, but the benefits that both the company and new hire can reap in the long run are in many cases proving to be worth the wait. Potential is often defined in the qualities a person possess that, when developed, will reveal their underlying strengths and abilities, so, here are 3 reasons for employers to consider hiring the high potential candidate over the more experienced candidate:
Tuesday, December 19, 2017/Author: Moe Harrison /Number of views (523)/Comments (0)/ Article rating: 5.0
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5 Creative Ways to Boost Employee Morale

5 Creative Ways to Boost Employee Morale

We have all heard the saying “laughter is contagious”, and have most likely seen the truth in this first hand. Well, unfortunately, low employee morale is just as infectious. Have you ever walked into an office and immediately felt that every worker would prefer to be anywhere else than there? This is usually caused by a lack in management and / or company culture, and often results in regular eye rolls, constant negativity, and rather high turnover rates within the organization. Luckily, there are many creative ways to boost the momentum in the work place, making the employees happy to come to the office everyday! Here are 5 techniques to help do just that:
Tuesday, December 12, 2017/Author: Laurie Knafo/Number of views (731)/Comments (0)/ Article rating: 5.0
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How Volunteering Can Further Your Career

How Volunteering Can Further Your Career

Searching for ways to enhance your life, both individually and professionally? Beyond the obvious reasons, volunteering can assist in these areas in more ways than one. Yes, this extracurricular activity is commonly known for serving the community and pitching in where people need help the most, but it can also help boost your career, while leading you to your next professional journey. Here are a few ways volunteering has potential to develop and enrich your personal branding:
Tuesday, November 07, 2017/Author: Laurie Knafo/Number of views (1161)/Comments (1)/ Article rating: 5.0
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3 Non-Traditional Accounting Careers

3 Non-Traditional Accounting Careers

In search for a non-traditional accounting career, outside of the conventional corporate direction? The term “accountant” is commonly assumed to be someone crunching numbers in a cubicle for a Big 4 CPA firm – In reality; experienced accounting professionals are in high demand within various industries. Thanks to the numerous opportunities available in today’s generation, it is hardly expected to go the “normal” route anymore, so, here are three alternative paths to consider if you are looking to shake things up in your financial career:
Tuesday, October 31, 2017/Author: Moe Harrison /Number of views (1258)/Comments (0)/ Article rating: 3.5
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